The Hilborn blog has a reality check about telemarketing, for those organizations whose leaders have taken holy vows never to use the phone to raise funds: Telefundraising: It’s different for us.
The common disdain for telemarketing is based on the fallacy that “everyone thinks exactly the way I do.” This leads to two myths pointed out in the post:
- Myth: Everyone hates these calls. You hate them, but many of your donors enjoy them. And respond to them.
- Myth: Telemarketers are rude and pushy. Okay, some of them are. But those ones don’t thrive in fundraising. Get a good telemarketing vendor that understands fundraising, and you won’t get the rude ones.
If you’re a serious fundraiser, you’ll look into phone fundraising. You’ll discover the facts, rather than let your own assumptions lead you.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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