How to tell stories that motivate donors to give

Here’s my recent presentation on telling stories — the right stories in the right way — for maximum fundraising power:

Or view it here on SlideShare.

Everyone knows that if you want people to support your cause you must tell stories. But if you really want to succeed, you have to tell the right story — the story that pulls donors in and makes them hunger to donate to you.


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2 responses to “How to tell stories that motivate donors to give”

  1. All things Jeff are wise things: your advice in this SlideShare will raise lots and lots and lots of money. But I suspect you know that! Thanks for sharing.
    🙂 Lisa

  2. All things Jeff are wise things: your advice in this SlideShare will raise lots and lots and lots of money. But I suspect you know that! Thanks for sharing.
    🙂 Lisa

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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