“I like it” fundraising: expensive entertainment

Are there people on your team who makes changes to your fundraising with the goal of making the message more persuasive to themselves?

I bet there are. Most teams have them.

Whether they’re inexperienced new staff or the chairman of the board, they’re costing you a lot.

“I like it” fundraising is not really fundraising at all. Whether someone on the team likes it or not should have no bearing. In fact, when insiders like it, it’s almost certainly not on target for your donors.

That’s why “I like it” fundraising is nothing but a form of entertainment. A very expensive form of entertainment for nonprofit insiders.

Honestly, it would be better to take say half of the money you’re wasting on ineffective “I like it” fundraising use it to send that person on a vacation where they can get the entertainment they seek without hurting your fundraising. That would do less damage to your revenue.

Better yet, expect them to pay for their entertainment with their own money. And keep the fundraising effective — even though it’ll be less entertaining.


Comments

6 responses to ““I like it” fundraising: expensive entertainment”

  1. BLESS YOU for this, Jeff. It had to be said.

  2. BLESS YOU for this, Jeff. It had to be said.

  3. Kojo Duncan Avatar
    Kojo Duncan

    You are my hero Jeff

  4. Kojo Duncan Avatar
    Kojo Duncan

    You are my hero Jeff

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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