Month: January 2015

  • How to take control of your fundraising life

    I know quite a few nonprofit people who are virtually slaves. I’m not talking about their salaries. I’m talking about their lack of control over what they spend their time doing. They spend their time in a perpetual tail-chasing struggle to keep up with the urgent, day-to-day stuff that fills their life. So much so,…

  • Fundraising by phone: myths and facts

    The Hilborn blog has a reality check about telemarketing, for those organizations whose leaders have taken holy vows never to use the phone to raise funds: Telefundraising: It’s different for us. The common disdain for telemarketing is based on the fallacy that “everyone thinks exactly the way I do.” This leads to two myths pointed…

  • Book Review: It’s Not Just about the Money

    It’s Not Just about the Money by Richard Perry and Jeff Schreifels Fundraising is about money. But if you think it’s just about the money, you’ll struggle as a fundraiser. That’s the most important takeaway of this new book on major-donor fundraising. Which, you may have noticed is a truth that transcends major-donor fundraising. And…

  • Three common errors that drive donors from your homepage

    What do people find when they visit your website? If they’re donors, they’re looking for evidence that you’re real, honest, connected to their values, and worth their support. They might not be able to tell any of those things if you’re making the common homepage errors noted on the Constant Contact blog at 3 Homepage…

  • Does your fundraising email have these common problems?

    It’s hard to make fundraising emails work. Even the big successes only work at all because the cost of sending them is so low. But are you doing everything you can to make your emails do that job? Here are some thoughts from the Email Marketing Tips blog, at Common Email Marketing Mistakes: Why Your…

  • How mistakes can make you more money

    Do you live in mortal fear of making typos? Don’t. Sometimes mistakes are the best things that can happen in your fundraising. This recent post at the Agents of Good blog, Making mistakes #FTW, tells the tale of an email that addressed donors with “[FNAME]” instead of their actual first name. Want to guess the…

  • Don’t make these fundraising mistakes — unless you want to drive away your donors

    It’s far too easy to get fundraising wrong. But just in case you want a reminder of things to avoid, here’s a post from the Get Fully Funded blog, at How to Bore Your Donors to Tears in 10 Easy Steps: Be ego-centric. (After all, it’s all about you and or organization, not about the…

  • How to keep up with changing donors

    The New York Times has some advice for donors: Don’t Give Till It Hurts. It’s a recipe for not feeling guilty when you can’t or don’t want to give to particular charitable ask: Have a charitable giving plan. Follow the plan. When asked to make unplanned contributions, reply, “Thank you for the opportunity, but I’ve…

  • Best fundraising blogs for 2015

    Read these, and you’ll have a good fundraising year! 101fundraising The Agitator Ahern Commnunications Blog Big Duck Blog Bloomerang Blog charityinfo.ca Clairification For Impact Fundraiser Grrl The Fundraising Coach Get Fully Funded Blog Getting Attention Hands-on Fundraising Kivi’s Nonprofit Marketing Guide Michael Rosen Says Network for Good Nonprofit Marketing Blog npENGAGE Pamela Grow Queer Ideas…