3 reasons you’ll jump for joy when you read this award-winning book

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I’m honored that my recent book, The Money-Raising Nonprofit Brand, has been chosen as one of CausePlanet’s top books for 2014.

Read about it (and the other award winners) at CausePlanet’s Choice Awards – Top Books from 2014:

Brooks shares an unvarnished, refreshing look at how to captivate more donors with accessible ideas that specifically work for nonprofits. He delivers new ways to connect your brand with your donors in a manner they won’t forget.

If you haven’t yet read The Money-Raising Nonprofit Brand, here are three reasons you’ll be glad you did:

1. It could save your career

Branding initiatives that go awry cost people jobs. Often it’s layoffs forced by steep drops in revenue that follow ill-concieved rebranding. Sometimes it’s the need to throw someone someone under the bus for the disaster. This book will show you how to recognize a career-threatening brand change from smart branding that can boost fundraising — and your career.

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2. It’ll make you look (and be) smarter

Too many people in fundraising fall into one of these two camps:


  1. Those who love anything shiny, especially if it comes from the commercial world — and thus are easy marks for destructive rebranding.
  2. Those who think branding is dangerous bunk, so we should never go there at all.

Both of these positions are wrong. And equally likely to torpedo an organization’s fundraising revenue. This book will show you how to brand your organization right.

3. It’s practical

The Money-Raising Nonprofit Brand is not a book of theory and philosophy. It’s packed with practical, do-right-now things that can help you raise more funds no matter what your brand situation is.

The Money-Raising Nonprofit Brand is available at:


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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