5 characteristics of the best fundraising writers

What makes a strong fundraising writer?

Here are some good hallmarks from the Copywrite, Ink blog, at Five Qualities That Set Successful Commercial Writers Apart:


  1. Invest In First Impressions. (They spend a lot of energy writing headlines.)
  2. Think Visually. (They know that words alone don’t always make the case.)
  3. Understand People.
  4. Plan Strategically. (They’re obsessed with the audience, the offer, and the context.)
  5. Love The Craft.

All of these things apply to good fundraising writers. They are worth cultivating.


Comments

2 responses to “5 characteristics of the best fundraising writers”

  1. Great article, thanks for sharing the link. Lots of people forget fundraising isn’t just about speech, it’s also about engaging people through writing and communicating ideas through written content.

  2. Great article, thanks for sharing the link. Lots of people forget fundraising isn’t just about speech, it’s also about engaging people through writing and communicating ideas through written content.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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