Do your donors know you love them this Valentine’s Day?

Stvalentine
Sending your donors flowers are chocolates might be a little creepy.

But with St. Valentine’s Day just around the corner — a day when we focus on love — do your donors know you love them?

Do you go out of your way to give them good experiences with you? Do you say thank you when they donate — quickly, relevantly, and sincerely? Do you show them what an amazing difference they make through their giving?

Or do you mainly tell them how awesome you are? How effective your programs and methodologies are? How you’re the best and brightest around? That works about as well in fundraising as it does in romance.

Check out these love-your-donor posts:

Why send donor receipts right away? What’s the rush?

5 ways to love your donors


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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