Sending your donors flowers are chocolates might be a little creepy.
But with St. Valentine’s Day just around the corner — a day when we focus on love — do your donors know you love them?
Do you go out of your way to give them good experiences with you? Do you say thank you when they donate — quickly, relevantly, and sincerely? Do you show them what an amazing difference they make through their giving?
Or do you mainly tell them how awesome you are? How effective your programs and methodologies are? How you’re the best and brightest around? That works about as well in fundraising as it does in romance.
Check out these love-your-donor posts:
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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