When people google your organization, there’s a good chance they’ll end up on your home page. What they do next depends on what they find there.
Here are some ideas from the Classy blog: 4 Ways to Engage Donors from Your Nonprofit Home Page. Consider having these things on your homepage:
- Present a Clear Donate Button. (And if you’re serious about getting it clicked, you’ll make sure it strongly contrasts with the rest of the page. Don’t let the brand police tell you otherwise!)
- Tell Donors Exactly How to Get Involved. Specific, non-symbolic, non-ambiguous calls to action that they can take immediately. Don’t waste time on your philosophy, thinking if they get that they’ll be able to give. Make it about action.
- Collect Supporters’ Emails to Keep Them In the Loop. Give them a good reason to share their email with you.
- Spotlight Your Current Campaign.
Many organizations fall to the temptation to make their homepage an exercise in vanity. That gets you nowhere with donors. Think of it as a welcoming foyer for people who are interested in getting involved.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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