How to produce more effective email newsletters

Email newsletters can be a powerful tool for engaging with your donors and others. Rich and inexpensive, they can really tighten your relationships.

Here are some useful tips from Social Media Marketing Hacks For Nonprofits: Top 5 Nonprofit Email Newsletter Mistakes:


  1. Adding total strangers to your list without their permission. (This is spamming. Anyone who does it deserves the bad results that will follow.)
  2. Giving Subscribers Content That Isn’t That Interesting.
  3. Sending Your Newsletter to Everyone. (You have different audiences with different needs. Segment them and create separate, relevant newsletters.)
  4. Not Asking People to Take Action. (They can’t read your mind!)
  5. Not using a mobile email template. (Around half, maybe even more, of your newsletters will be read on a phone. Make sure it’s readable.)

Don’t do these things!


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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