Consider this: Most nonprofit organizations want “real relationships” with their donors. But they communicate with donors as infrequently as possible, and when they do, they tend to talk only about themselves. What kind of relationship-building is that?
We’ll examine three ways to walk the talk if you really want to build relationships with donors:
- Communicating frequently enough.
- Talking to donors about donors.
- Reporting back to donors about the impact of their giving.
To listen, click here to download the audio file or visit the Fundraising Is Beautiful page here, where you’ll find several listening and subscription options.
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Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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