The secrets to writing colloquial copy

Colloquial, conversational writing is one of the most important tools for fundraising.

If you’re an experienced writer, you know how difficult it is to make your writing seem easy, more like casual speech than like professional writing.

Here’s a great post from Write to Done: Conversational Writing: 10 Tips by Leo Babauta:


  1. Listen to yourself talk.
  2. Listen to others talk.
  3. Read good conversational writing.
  4. Write as if you’re talking to a close friend.
  5. Address the reader directly.
  6. Talk in your head as you write.
  7. Eliminate formalities.
  8. But don’t be too informal.
  9. Read it out loud when you’re done.
  10. If it sounds stilted, change it.

Real writers know the strange truth. The less you work on your writing, the more complex and formal it will be.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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