5 things you might be doing to weaken your fundraising

Want to do better at your fundraising? Here are some hints from 101fundraising, at Five big reasons your fundraising results could be better:


  1. You’re not speaking to the right people (Your audience isn’t “everyone,” no matter who you are. Find the niche you’re in.)
  2. It’s all about you (It’s about donors. Bragging is not fundraising.)
  3. You’re not showing an interest in them (Talk to donors about their values, their dreams, their wishes. Not yours.)
  4. You’re assuming (They know less about your cause than you do.)
  5. Dumbing things down (Simple is good. Dumb isn’t.)

I have a “part b” to #1 that’s a common source of weak fundraising: You’re speaking to yourself and others within your organization — not donors. You’re making a slam-dunk airtight case for your work, in your own eyes instead of donors’.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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