Check out this slide show from Upworthy on how they get people to click on headlines and share the stories:
(Or see it here on SlideShare.)
You may not think your organization has much to do with the shamelessly sensationalistic Upworthy, but you’re almost exactly in the same business as them: Getting people to care.
The main takeaways:
- When it comes to virality, nobody knows how it works. Even the experts don’t know.
- Every time you write a headline (or link), write 25 of them. That increases your chances of finding a good one.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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