Experts reveal how they get people to click and share

Check out this slide show from Upworthy on how they get people to click on headlines and share the stories:

(Or see it here on SlideShare.)

You may not think your organization has much to do with the shamelessly sensationalistic Upworthy, but you’re almost exactly in the same business as them: Getting people to care.

The main takeaways:


  • When it comes to virality, nobody knows how it works. Even the experts don’t know.
  • Every time you write a headline (or link), write 25 of them. That increases your chances of finding a good one.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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