There’s a new generation of powerhouse donors coming onto the scene, and they are going to change everything about fundraising.
It’s Generation Wah — the incredible generation of super-donors, defined as those born since 2013.
Let me be frank with you: If you do not jump aboard the Generation Wah train right now, you are up a terrible creek in a concrete canoe, without a paddle and no life jacket!
Your rescue line: My hot-off-the-press white paper, Generation Wah Here are just a few of the jaw-dropping facts you’ll learn when you order the white paper:
Generation Wah is primed and ready to give!
- They are highly emotional — they spend more time per day weeping and crying than any other demographic group!
- They don’t even know the concept of greed! (Though in one disturbing microtrend, some of the older members of the generation are showing signs of self-centeredness and uncooperativeness.)
- They literally swallow anything that’s given to them!
Generation Wah has time for you and your cause!
- All their time is free time!
- They have 100% unemployment!
- They don’t have any hobbies or interests to distract them!
- Only a small percentage of them are even on Facebook!
Nothing else is competing for Generation Wah dollars!
- They have zero living expenses!
- All their food and other needs supplied to them for free!
- They don’t pay taxes!
Generation Wah is growing at an amazing rate: More than 350,000 people join Generation Wah worldwide every day.
And in the future, members of Generation Wah will be leading politicians, top-earning CEOs, entertainment superstars, record-breaking athletes, and many other desirable types that you’ll wish you could hobnob with!
Catch the urgency! Feel the panic! Jump on the bandwagon! Stop wasting your fundraising dollars on older, less interesting fuddy-duddy generations! It’s all Generation Wah for the cool fundraisers! Change everything now!
Download my white paper now, or get left in the fundraising dust!
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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