Another day, another list of everything you need to know

Here’s a great list of the things that make fundraising work, from The Agitator at The Keys To Successful Fundraising.

Here’s the list:

  • An appealing case
  • Competent agency management
  • A reasonable objective
  • A friendly, well-informed constituency
  • Timeliness
  • Numerous points of contact
  • An unhurried period of preparation
  • An adequate scale of giving
  • Substantial preliminary gifts
  • Tested methods
  • Competent direction

It’s not magic. It’s not going to solve all your problems in three easy steps. It’s not going to save you from the agony of hard work (In fact, it’ll probably force you to do more work). But that’s how you succeed.

Study that list and your fundraising will work!


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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