Social proof is among the most persuasive elements for fundraising: The sense that other people, lots of them, have already given. That I’m not the only one considering this decision to give. That when I give, I’ll join a tribe of smart, wonderful people.
From The Daily Egg, 5 Social Proof Tactics You Can Use Right Now:
- Testimonials (donors telling why they gave)
- The Results Earned or Clients Served (information about beneficiaries)
- Case Studies
- Press mentions
- Tell your own story
Use these things in your fundraising to help your donors see that giving to you is something people really do.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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