How to show your donors they aren’t alone

Social proof is among the most persuasive elements for fundraising: The sense that other people, lots of them, have already given. That I’m not the only one considering this decision to give. That when I give, I’ll join a tribe of smart, wonderful people.

From The Daily Egg, 5 Social Proof Tactics You Can Use Right Now:


  1. Testimonials (donors telling why they gave)
  2. The Results Earned or Clients Served (information about beneficiaries)
  3. Case Studies
  4. Press mentions
  5. Tell your own story

Use these things in your fundraising to help your donors see that giving to you is something people really do.


Comments

2 responses to “How to show your donors they aren’t alone”

  1. Good point, the power of example always works! Nonprofit organizations should not be just donor-centered, but community-centered! We also offer fundraising advice on our company blog, http://fundlio.com/blog/ , and this post inspired us to focus more on social proof in our following posts.

  2. Good point, the power of example always works! Nonprofit organizations should not be just donor-centered, but community-centered! We also offer fundraising advice on our company blog, http://fundlio.com/blog/ , and this post inspired us to focus more on social proof in our following posts.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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