Are you taking good care of your monthly donors? Check out this post at the Network for Good Nonprofit Marketing Blog: 4 Thank You Musts for Monthly Donors. In short:
- Be prompt.
- Be personal.
- Be genuine.
- Be specific.
These are musts for any kind of donor thanking. And it’s important, because you should know these things about most of your donors:
- They give to other organizations, so it’s easy for them to forget about you.
- They care about their giving and seriously want to know they’re making a difference.
- They’re somewhat nervous that your organization might be a scam.
Thanking them right is critical to keeping and upgrading donors.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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