Thinking about a massive overhaul of your website? Thank twice. It might not be a great idea, according to the KISSmetrics blog, at Don’t Do A Redesign! Learn Why Evolution Beats Revolution.
Consider incremental improvements instead. Here’s why:
- Design alone can’t work miracles.
- Most designers are not UX experts. (That cool new look could turn out to be a big step backward for those trying to use your website.)
- Revolutionary design overlooks your analytics.
- Epic overhauls take too long.
- Design by committee fails.
- Global updates are hard to roll back.
- Revolutionary design risks damaging SEO rankings.
There are some cases where radical re-design is necessary. But usually it’s not the right thing. Be careful!
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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