Why you shouldn’t redesign your website

Thinking about a massive overhaul of your website? Thank twice. It might not be a great idea, according to the KISSmetrics blog, at Don’t Do A Redesign! Learn Why Evolution Beats Revolution.

Consider incremental improvements instead. Here’s why:


  • Design alone can’t work miracles.
  • Most designers are not UX experts. (That cool new look could turn out to be a big step backward for those trying to use your website.)
  • Revolutionary design overlooks your analytics.
  • Epic overhauls take too long.
  • Design by committee fails.
  • Global updates are hard to roll back.
  • Revolutionary design risks damaging SEO rankings.

There are some cases where radical re-design is necessary. But usually it’s not the right thing. Be careful!


Comments

2 responses to “Why you shouldn’t redesign your website”

  1. Great advice.
    There’s a typo in your closing paragraph. “There are ‘come’ cases”
    Always enjoy your posts.
    Kris.

  2. Great advice.
    There’s a typo in your closing paragraph. “There are ‘come’ cases”
    Always enjoy your posts.
    Kris.

Leave a Reply

What this blog is about

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Blog policies

Subscribe

Get new posts by email:

About the blogger

Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


Archives

Blogroll

Categories


Search the blog

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Recent Comments

About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

Blog Roll

someone’s blog