7 ways to keep your digital fundraising on target

People talk about digital fundraising like it’s magic. Just do something with it, and magic will happen.

It doesn’t work. It never has. Succeeding online requires discipline and focus. Just as with other media. Except the digital world changes much faster. About the time you know a truth, it’s not true any more.

Here’s a framework for succeeding online from the 1to1 Media Blog, at The 7 Habits of Highly Effective Digital Marketers:


  1. Execute marketing with a focus on business objectives
  2. Run marketing like a profit center, not a cost center
  3. Be a constant student of your craft
  4. Don’t operate on your gut
  5. Digital marketing is a team sport
  6. Budget and track digital marketing funding separately
  7. Seek innovation

That’s a start.


Comments

Leave a Reply

What this blog is about

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Blog policies

Subscribe

Get new posts by email:

About the blogger

Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


Archives

Blogroll

Categories


Search the blog

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Recent Comments

About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

Blog Roll

someone’s blog