People talk about digital fundraising like it’s magic. Just do something with it, and magic will happen.
It doesn’t work. It never has. Succeeding online requires discipline and focus. Just as with other media. Except the digital world changes much faster. About the time you know a truth, it’s not true any more.
Here’s a framework for succeeding online from the 1to1 Media Blog, at The 7 Habits of Highly Effective Digital Marketers:
- Execute marketing with a focus on business objectives
- Run marketing like a profit center, not a cost center
- Be a constant student of your craft
- Don’t operate on your gut
- Digital marketing is a team sport
- Budget and track digital marketing funding separately
- Seek innovation
That’s a start.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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