Are you suffering from these fundraising delusions?

Our profession is oddly prone to delusions — mistaken beliefs that don’t stand up to either experience or close scrutiny. Here are just a few of the common delusions that send fundraisers down wrong paths from Social Velocity, at 5 Fundraising Delusions Nonprofits Suffer:


  1. Events Are Fundraisers. With some meanigful exceptions, events are not revenue producers if you counted all the real cost of them.
  2. Crowdfunding Creates Revenue. If you’re lucky, crowdfunding can get dollars in the door. But it doesn’t create ongoing relationship — which are the name of the game in fundraising.
  3. Major Donors Can Be Recruited En Masse. It never works.
  4. Skimping on Fundraising Staff and Systems Saves Money. Under-staffing or hiring people with no experience are among the most expensive mistakes nonprofits can make.
  5. Endowments Solve Money Woes. They’re nice, but a strong fundraising program is better.

Here’s one more:


  • There’s some kind of technology or medium out there that’s going to solve all our problems and make fundraising easy.

Nope. I guarantee you that any new technology or approach that actually works will make our jobs harder, not easier.


Comments

Leave a Reply

What this blog is about

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Blog policies

Subscribe

Get new posts by email:

About the blogger

Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


Archives

Blogroll

Categories


Search the blog

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Recent Comments

About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.