Giving is good — and other truths that can transform your fundraising

Here’s a whole bucket of wisdom from The Far Edge Of Promise: 21 Advancement Truths. Here are a few of them:


  • Donors don’t give to institutions, they give through institutions.
  • Doing the fundamentals consistently is “the silver bullet.”
  • What your donors believe about your institution is far more important than what they know about your institution.
  • In making your most effective case for support, keep in mind that too many numbers numb, but stories are stored.
  • With only rare exceptions, special events represent the most inefficient and ineffective way to raise money.
  • Your job is to strengthen the donor’s belief in the goodness of your institution’s mission.
  • If a prospect tells you “no,” it is not a personal rejection.
  • Engagement isn’t sending out the magazine.
  • Strategic planning is the foundation of successful campaigns.
  • How you treat donors after they make a commitment says far more about how you value them as people than how you treated them before they committed.
  • Giving is good.

Let me repeat that last one, because it’s probably the most important: Giving is good.

When you embrace that, your fundraising works a lot better!


Comments

2 responses to “Giving is good — and other truths that can transform your fundraising”

  1. To make the donars satisify for what they donated, the organization must be transparent. They should explain and have proof how the donations are using in right manner. This will help to gain trust and belief. This intern helps the society.

  2. To make the donars satisify for what they donated, the organization must be transparent. They should explain and have proof how the donations are using in right manner. This will help to gain trust and belief. This intern helps the society.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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