How to raise money with Facebook ads

Getting a ton of people to like you on Facebook is an iffy activity; an almost guaranteed time- and money-waster. Super-targeted Facebook ads are not iffy.

It’s a complex activity that I urge you to get professional help with. But it can be a very effective way to raise funds directly through Facebook or by supporting other channels.

Here’s a helpful post on Facebook ads from the HubSpot Marketing Blog: 11 Examples of Facebook Ads That Actually Work (And Why). It’s worth checking out, because there are lots of examples.

The main point is this four-ingredient recipe for Facebook success:


  1. It’s visual.
  2. It’s relevant.
  3. It includes an enticing value proposition.
  4. It has a clear call-to-action.

Easier said than done. But worth the trouble.


Comments

2 responses to “How to raise money with Facebook ads”

  1. Facebook advertising – when done right – can be such an effective marketing tool!

  2. Facebook advertising – when done right – can be such an effective marketing tool!

Leave a Reply

What this blog is about

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Blog policies

Subscribe

Get new posts by email:

About the blogger

Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


Archives

Blogroll

Categories


Search the blog

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Recent Comments

About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

Blog Roll

someone’s blog