Getting a ton of people to like you on Facebook is an iffy activity; an almost guaranteed time- and money-waster. Super-targeted Facebook ads are not iffy.
It’s a complex activity that I urge you to get professional help with. But it can be a very effective way to raise funds directly through Facebook or by supporting other channels.
Here’s a helpful post on Facebook ads from the HubSpot Marketing Blog: 11 Examples of Facebook Ads That Actually Work (And Why). It’s worth checking out, because there are lots of examples.
The main point is this four-ingredient recipe for Facebook success:
- It’s visual.
- It’s relevant.
- It includes an enticing value proposition.
- It has a clear call-to-action.
Easier said than done. But worth the trouble.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
Leave a Reply
You must be logged in to post a comment.