Your foolproof solution to donor fatigue

Marc Pitman says donor fatigue is a myth. He’s right. Here’s his explanation:

(Or see it on the web here.)

I believe there’s another problem that gets falsely labeled donor fatigue: Fundraiser fatigue. We get sick of saying the same thing again and again (even though it may be working) so we change what we’re saying to be more pleasing to our own ears. Or stop talking to donors entirely. When revenue drops, we blame it on the donors. Those fickle people have grown tired of our fundraising!

The solution to “donor fatigue”: Keep on doing effective, relevant, donor-focused fundraising. That’s the winning approach every time.


Comments

Leave a Reply

What this blog is about

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Blog policies

Subscribe

Get new posts by email:

About the blogger

Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


Archives

Blogroll

Categories


Search the blog

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Recent Comments

About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

Blog Roll

someone’s blog