7 things you can do right now to be a better fundraiser

What would you have done differently back then if you knew what you know now?

Giles Pegram very usefully answers that question at UK Fundraising: 7 things I would do differently if I were an appeals director now. Very good stuff:


  1. Create and implement a clear vision for fundraising leadership
  2. Improve the donor experience
  3. Make the first ‘thank you’ perfect
  4. Measure and reward long-term performance, not just short-term
  5. Consider satisfaction as the key measure of Lifetime Value
  6. Spend at least as much on retention as we spend on recruitment
  7. I’d keep my head in the clouds and my feet firmly on the ground


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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