Easy ways to improve your landing pages

I bet you’d like it more of the people who end up on your landing page actually filled it out.

Here’s some help from the online commercial world, at the Daily Egg: Quick Copywriting Tweaks Proven to Lift Conversions 30% or More. Try these things on your landing pages:


  • Talk More about Benefits, Less About Your Solutions. (Tell them what’s in it for them; not how awesome your programs are.)
  • Use Pictures or Video to Tell the Story.
  • Tweak Your Copy to Remove All Buyer Hesitations. (What doubts might donors have to block their generosity?
  • Watch Your Language. (Be clear, direct, and emotive.)

These are easy things that don’t cost a penny more than doing it poorly. Give it a shot.


Comments

2 responses to “Easy ways to improve your landing pages”

  1. If you sign up for a 30-day eval of their CrazyEgg heatmap plug-in, you can see if anyone is even bothering to read your landing or About pages. If they are, you can see how far down the page they scroll before they lose interest. There was one line in my copy that stopped everyone dead in their tracks as if they hit a stone wall, and I wouldn’t have known about it without CrazyEgg. It also shows you where people click, and the site that referred them. I’ve been testing it on my own site and the information it gives me is very helpful.

  2. If you sign up for a 30-day eval of their CrazyEgg heatmap plug-in, you can see if anyone is even bothering to read your landing or About pages. If they are, you can see how far down the page they scroll before they lose interest. There was one line in my copy that stopped everyone dead in their tracks as if they hit a stone wall, and I wouldn’t have known about it without CrazyEgg. It also shows you where people click, and the site that referred them. I’ve been testing it on my own site and the information it gives me is very helpful.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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