How to attract more readers to your message

Headlines are the thing. Write great headlines and everything else you write will get a lot more action. Here are 5 Ways to Become a Better Headline Writer from Kissmetrics:


  1. Know Your Audience
  2. Practice
  3. Follow Patterns (Headlines that start “How to” work for a reason. Look for common types and imitate those patterns.)
  4. Split Test
  5. Study Human Psychology

These things will also help you with the cousins of headlines, subject lines and envelope teasers.

Getting great at writing headlines is one of the best investment you can make in your fundraising.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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