Month: August 2015

  • Spam: Not dead yet, but still crowding the good stuff

    Here’s some good news that’s not so great: Spam now makes up les than half of all the email sent! That’s as reported in Quartz at Spam has fallen to a 10-year low and is unlikely to make a comeback. The not-so-good part about this is how barely under half it is: 49.7% in June,…

  • The good news about donor fatigue

    If you’re afraid of “donor fatigue,” I have some good news for you: There’s no such thing. What we sometimes identify as “donor fatigue” is really fundraiser fatigue. It happens when fundraisers get tired of their own messaging. Unwilling to enter our donors’ worlds, we stay in our own heads. And make mistakes like these:…

  • New invention could save your fundraising from your boss

    I’m working on an invention that will dramatically improve fundraising. It’s called the Better Feedback Translator. Here’s what it does: When your boss or a board member makes certain comments about your fundraising, the Better Feedback Translator changes what you hear into what they would have said if they understood fundraising. That way, you don’t…

  • How to attract more readers to your message

    Headlines are the thing. Write great headlines and everything else you write will get a lot more action. Here are 5 Ways to Become a Better Headline Writer from Kissmetrics: Know Your Audience Practice Follow Patterns (Headlines that start “How to” work for a reason. Look for common types and imitate those patterns.) Split Test…

  • Are you ready to show your donors just how badass they are?

    Book review: Badass: Making Users Awesome by Kathy Sierra Your donors are awesome. They are badass world-changers. Does donating to your organization feel badass? It should! This book can help you change the way donors feel about donating. Giving to your organization could be exciting, life-affirming, beyond-the-normal, something donors are tempted to brag about. Badass.…

  • Your brain prefers paper over digital

    Everyone is doing everything online. Forget print. Forget direct mail. Not so fast. Paper-based fundraising is going strong, and there’s some new research that might help us understand why, reported at the Neuromarketing Blog: Print vs. Digital: Another Emotional Win for Paper. Here’s the finding: … the latest set of experiments showed that physical media…

  • Your donors don’t trust you

    Almost everyone thinks your organization is a fraud. At least, that should be your working assumption. Years of stupid charity scandals (plus media-hyped non-scandals about charity salaries and other bogus topics) have caused a lot of people to distrust the nonprofit sector in general. That includes you. It’s one of the main reasons people don’t…

  • Painful truths about fundraising they didn’t tell you about in school

    Here’s a revealing post at Medium about the beliefs many people carry into the fundraising profession: Five Things They Didn’t Tell You When You Signed Up to Fundraise. Have you ever confronted any of these? No one has to give you money. It’s none of your business what other people do with their money. What’s…