The good news about donor fatigue

If you’re afraid of “donor fatigue,” I have some good news for you: There’s no such thing.

What we sometimes identify as “donor fatigue” is really fundraiser fatigue.

It happens when fundraisers get tired of their own messaging. Unwilling to enter our donors’ worlds, we stay in our own heads. And make mistakes like these:


  • We create messages that are catered more to our needs than to donors’.
  • We vary our messaging so donors can’t figure out what they can do through us.
  • We get “clever” and turn our messages into mind puzzles.
  • We try to bowl them over with facts about our cause (this is also called fundcrushing.

When we do those things, response falls off the table.

Funny how we ascribe the drop to a condition within donors. It’s our fault!

Serious fundraisers have powerful, consistent messages that reach donors where they are. They never experience “donor fatigue.”


Comments

4 responses to “The good news about donor fatigue”

  1. Spot on. I’ve been saying for years that “donor fatigue” does not exist, it is just that people can get heartily fed up with inappropriate, untargetted, repetitive, asks.

  2. Spot on. I’ve been saying for years that “donor fatigue” does not exist, it is just that people can get heartily fed up with inappropriate, untargetted, repetitive, asks.

  3. Absolutely!
    Most “fundraisers” incorrectly, focus on getting the gift and we should be focused on the giver!!!
    The relationship of the organization to the prospective donor-investor should reign supreme. Aligning values of the organization with those of the potential donor can only be done through marketing….not sales.
    Marketing takes time, a budget and strategy!
    We all know you don’t raise the big dollars through a transactional giving (sales)….you raise it through transformational giving (marketing)!
    The donor is an investor not just someone who writes a check and walks away….
    The secret is….it’s all about leadership…the board….and starts in the recruitment process!
    Want to know more? Visit me at http://www.2HeartsLLC.com
    Joan
    Look for my new book:
    Do You Wanna Dance? Transformational Giving for Nonprofit Success

  4. Absolutely!
    Most “fundraisers” incorrectly, focus on getting the gift and we should be focused on the giver!!!
    The relationship of the organization to the prospective donor-investor should reign supreme. Aligning values of the organization with those of the potential donor can only be done through marketing….not sales.
    Marketing takes time, a budget and strategy!
    We all know you don’t raise the big dollars through a transactional giving (sales)….you raise it through transformational giving (marketing)!
    The donor is an investor not just someone who writes a check and walks away….
    The secret is….it’s all about leadership…the board….and starts in the recruitment process!
    Want to know more? Visit me at http://www.2HeartsLLC.com
    Joan
    Look for my new book:
    Do You Wanna Dance? Transformational Giving for Nonprofit Success

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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