Trapped by ineffective fundraising? Here’s help

A lot of fundraisers feel trapped by fundraising programs that don’t work well, but seem unfixable.

Any program can be fixed, but you have to see clearly what’s wrong. Here’s a post from Get Fully Funded that might help you see what needs to change, at 10 Keys to Declaring Your Independence From Mediocre Fundraising:


  1. Self-centeredness must be replaced by donor-centeredness.
  2. The relationship is worth more than the money.
  3. Program goals must be set before fundraising can begin.
  4. Status quo in fundraising restricts growth.
  5. Working without a plan will never fully fund your mission.
  6. Sole-source funding is not a secure way to fund your budget.
  7. Power must be balanced between the Board and Executive Director to provide optimal leadership to the nonprofit.
  8. It takes a team to reach big goals with fully funded budgets.
  9. Growth depends on systems.
  10. When donors feel good about giving, they’ll usually do it again.

Change is hard. But if your fundraising doesn’t work as it should, you may need to tackle the hard stuff.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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