Bragging is boring, even when you’re telling donors what you did with their money

Bragging isn’t fundraising.

Bragging also isn’t an effective way to report to donors what their giving accomplished.

Bragging is just bragging, and nobody’s interested in it.

So how do you tell donors your work is effective without boring them? Check out How You Can Share Accomplishments Without Bragging at Ann Green’s Nonprofit Blog:


  • Be donor-centered. (Give donors the credit.)
  • Share a story. (Give them the information in a format that communicates with the heart.)
  • Focus on why. (What you do is far less interesting than why.)
  • Show don’t tell.

When you’re communicating with donors, the primary topic should always be the donor. They give — and give repeatedly — when you show them that your organization fits into their mission.

Don’t waste their time (and yours) trying to persuade donors that they fit into your mission.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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