Is your donation confirmation page human or robot?

What do your donors experience right after they make an online gift? Do you give them a rewarding experience that rewards and extends the donation?

Or does a robot tell them to go away?

Here are 21 Ideas For Your Nonprofit’s Donation Confirmation Page from the Bloomerang blog:


  1. Say “Your donation was processed successfully!” with text
  2. Say “Thank you!” with text
  3. Say how the donation dollars will be used with text
  4. Say how the donation will impact those your organization serves (slightly different from #3) with text
  5. A photo or photos that show the impact of their donation.
  6. A video that says thanks and shows the impact of their donation
  7. Text that explains what the donor can expect to receive from future communications
  8. Contact info (“Contact us any time with questions or concerns!”)
  9. Social media buttons to share that they gave
  10. “Follow Us/Like Us” on social media buttons
  11. Links directly to organization social media accounts
  12. Link to a donor survey
  13. Link to another webpage or blog post
  14. Link to upcoming events
  15. Link to volunteer opportunities
  16. Employee matching option
  17. Embedded contact form for feedback
  18. Link or form to subscribe to blog
  19. Create and send tribute card
  20. Donor testimonial (why I give and/or continue to give)
  21. Campaign or project status

Don’t do all of these things, but do some of them. Your confirmation page is an important place. It connects with donors at the most important moment of the relationship — right after they’ve given. It’s a great time to extend the warm glow they get from giving, and it can get them even more involved.


Comments

Leave a Reply

What this blog is about

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Blog policies

Subscribe

Get new posts by email:

About the blogger

Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


Archives

Blogroll

Categories


Search the blog

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Recent Comments

About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.