New book for fundraising writers: How to Turn Your Words into Money

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There are two kinds of fundraising writers:


  1. Writers who got tricked into fundraising.
  2. Fundraisers who got tricked into writing.

Either way, there’s a learning curve — and an unlearning curve — for writing fundraising.

Because fundraising writing is weird.

So many people get thrown into the work of writing fundraising without ever being told about the weird they need to live with — and master — if they’re going to succeed.

Until now. My new book, How to Turn Your Words into Money: The Master Fundraiser’s Guide to Persuasive Writing, is specifically and tightly aimed at helping you write better fundraising.

You’ll get a lot of fundraising writing tips — demonstrated with hundreds of examples — including things like …


  • Specifically how to ask.
  • How to use rhyme to make your message more memorable and persuasive.
  • How to tell stories that motivate donors to give.
  • How to tell a great story even when you don’t have a story.
  • How to meet donors’ emotional needs.
  • Whether you should use guilt as a motivator.
  • The most common traps for fundraising writers — and how to avoid them.

How to Turn Your Words into Money is basically a cross between Dale Carnegie’s How to Win Friends and Influence People (if Carnegie had been a fundraiser) and the Chicago Manual of Style (if it were all about fundraising).

It’s about writing in all media — print, digital, and broadcast. It’s about the issues that trip up fundraising writers and (maybe more important) their bosses.

Whether you’re working on your very first fundraising writing assignment or you’re a seasoned veteran … whether you want it for yourself or need to show someone else how the pros write fundraising — or both — How to Turn Your Words Into Money is a transforming guide you’ll keep on your desk and return to again and again.

It’s available at:


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2 responses to “New book for fundraising writers: How to Turn Your Words into Money”

  1. Is a Kindle download coming – helpful to get it on the other side of the pond

  2. Is a Kindle download coming – helpful to get it on the other side of the pond

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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