One huge fundraising error you can easily avoid

There’s a lot that can go wrong with fundraising. But there’s one super-common error that costs the nonprofit sector billions every year. If your fundraising is making this mistake, it’s costing you dearly.

This isn’t just my opinion, you can read about this deadly fundraising error at The 1 Big Mistake That Ruins a Nonprofit Fundraising Appeal at Get Fully Funded.

The mistake? Being self centered. Making your message about your organization. Not about your donors.

Here, from Get Fully Funded, are four questions to ask yourself that will help you from wandering into self-centered fundraising:


  1. What action you want them to take? (Them, not you!)
  2. What will move their heart? (Heart, not just mind.)
  3. What will make them take action NOW?
  4. How can you make them the Hero?

These questions can re-focus your message on your donors. Ask them every time!


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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