Power of dogs in fundraising

If you want to see the amazing power of dogs to pull the heartstrings, check out this video for the Fundación Argentina de Transplante Hepático:

(Or view it here on YouTube.)

This isn’t fundraising. And as far as I know, it’s 100% fictional.

But you can’t deny the emotional power.

Dogs (and other animals, though I think less so) have a real emotional connection with us. We relate to them on a purely emotional level.

So here’s some of the best fundraising advice you can possible get:

If in any way at all you can include a dog in your fundraising, do it!


Comments

4 responses to “Power of dogs in fundraising”

  1. You’re right (as always!) Anyone who’s heard me teach fundraising knows I talk about the powerful charisma of Uno the Beagle, a past winner of the Westminster Dog Show. And how the great Dale Carnegie used to advise his students to “greet every stranger with the enthusiasm of a puppy dog. This will indeed be added to my next lecture, with of course a H/T to you!

  2. You’re right (as always!) Anyone who’s heard me teach fundraising knows I talk about the powerful charisma of Uno the Beagle, a past winner of the Westminster Dog Show. And how the great Dale Carnegie used to advise his students to “greet every stranger with the enthusiasm of a puppy dog. This will indeed be added to my next lecture, with of course a H/T to you!

  3. I hope this goes to raise plenty of money for the fundraiser!

  4. I hope this goes to raise plenty of money for the fundraiser!

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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