The consultants you should ignore

Have you met one of these consultants?


  • The guy who tells you to throw everything you have into “Twitter fundraising,” but he only has 800 followers on Twitter, and has never transacted any business of any kind on Twitter.
  • The switch everything to mobile right now guy. Who communicates with you by email and phone.
  • The guy (yes, they’re pretty much always guys) who says donors will be transacting in Bitcoin within the next couple of years, and you need to start switching over to the digital currency. What does he charge for his help? Well, it’s in dollars, not Bitcoins, that’s for sure.

As the Good Book says, Turn and flee!

Or, as Michael Hyatt’s blog advises at The kind of people you should never take advice from: “Never take advice from people who aren’t getting the results you want to experience.”

You can’t turn around without bumping into someone trying to sell you a shiny object. Most of those shiny objects are going to be a waste of time and money. A few will do something useful, promising, or even great.

One way to tell the difference?

See if the consultant who’s selling is making it work already.

Don’t be the guinea pig for someone’s speculation. (And don’t be the victim of an outright con job.)

See results before you buy!


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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