Want to keep your donors? Connect with them more!

This should be obvious, but it’s widely ignored: Communicate More Often to Renew More Donors — from the Fundraising Coach.

… you should be in touch with your donors more often. Just look at the statistics on donor renewal. In the U.S., only 30% of first-time donors to nonprofit organizations renew their gift the next year.

One of the most common reasons donors don’t give again is they don’t know they’re needed.

And if you’re in front of them only a couple of times a year, you can make a pretty safe bet that they don’t know they’re needed.

The most sure way to increase fundraising revenue and improve donor retention, is to communicate with more with your donors.

Really.

If you’re afraid because of the old myth about burning out donors with frequent communication, I have good news for you. It doesn’t happen. Fear not!


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.