12 cool ways to make sure your donors know you love them

How often have you seen a nonprofit thanking its donors by strutting about like a body-builder at the beach, basically saying, Look how awesome I am! rather than, You’re awesome! Thank you!

That’s why I love this list from Kivi’s Nonprofit Communications Blog: 12 Phrases that Give Your Donors Credit for Helping.

Because that’s what fundraising is about: Giving donors the credit.

Check these out:


  1. You did it! Today we reached our $1.7 million goal for water projects in Rwanda. We couldn’t have done it without you. (charity: water)
  2. We can do so much more because of you. Every gift matters, especially yours, as we work every day to ensure a brighter future for our community. Thank you. Together, we’re able to do so much more. (YMCA of Greater Charlotte)
  3. We’re inspired each day by this amazing community of wildlife supporters. Enjoy this look back at major accomplishments this past year – we couldn’t do it without you. (National Wildlife Federation)
  4. Thank you for your unwavering commitment to helping animals in crisis — we couldn’t have done it without you! (ASPCA)
  5. Wow! You made 2014 an incredible year for human rights. As a little thank you, here are 24 of your biggest moments … (Amnesty International)
  6. Thank you to everyone who made an investment in the future of the Appalachian Trail. (Appalachian Trail Conservancy)
  7. 4,760: the number of meals we served over Easter weekend. Thank you to every donor, volunteer, and prayer warrior who played a part in making this happen. (Nashville Rescue Mission)
  8. You’ve taken a stand for millions of suffering animals. To them, and to us, you are a hero. (Humane Society of the United States)
  9. We hope you know that YOU are our hero! The effort you put into reaching children is amazing! (Kids Hope USA)
  10. Thanks to you and other steadfast wildlife lovers, we have some important victories to celebrate from the past year. (Defenders of Wildlife)
  11. Our work would not be possible without your help. Because of you … (fill in accomplishment). Thanks to you … (fill in accomplishment). With your support … (fill in accomplishment). (The Nature Conservancy)
  12. We are here FOR YOU and BECAUSE of YOU. THANK YOU for making our work possible. (Virginia Breast Cancer Foundation)

See? You can thank donors like this! And that’s how you’ll keep and upgrade donors for the long-haul.


Comments

2 responses to “12 cool ways to make sure your donors know you love them”

  1. This is great to see how actual organizations thank their donors. Also, easy to do in a tweet.

  2. This is great to see how actual organizations thank their donors. Also, easy to do in a tweet.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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