5 more ways to focus on your donors

It’s easy to say you’re donor-focused. But what exactly does it mean in your day-to-day life?

Here’s good advice from the GuideStar Blog on ways you can reap the rewards of focusing on donors, at 5 Ways Every Nonprofit Can Be Donor-Centric:


  1. Thank Every First-Time Donor Three Ways (those three ways are 1. a personalized thank you letter within 48 hours; 2, a phone call to say thanks within 30 days; 3. a follow-up letter stating the result(s) of the gift within 3-6 months)
  2. Establish Real Donor Service (make it so donor can reach someone who can answer any question or solve any problem. It’s worth it!)
  3. Ask, Then Truly Listen, to Your Donors
  4. Work Harder for the Second Gift Than You Did for the First
  5. Place the Donor First in All Actions

You should do these thing because your donors are excellent people who deserve it. But these things also bring home the bacon: They improve donor retention, help upgrading, and minimize downgrading.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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