5 ways to win your donors’ hearts with super headlines

Headlines are the most important things you write. That includes email subject lines and direct mail teasers. If your headlines are strong, more donors will pay attention to everything else you do.

That’s why you’ll want to pay attention to this post at MarketingExperiments Blog: See immediate lifts by applying these 5 principles to your headlines. Remember these things about headlines:


  1. Effective headlines focus first on what the customer gets
  2. Effective headlines align with the customer’s current motivation
  3. Effective headlines make the strongest point first
  4. Effective headlines are clear, not clever
  5. Give your headlines weight (make them big enough to be visible)

Really, you should spend about as much time working on great headlines as you do on all the other copy you write. It’s that important.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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