Month: October 2015

  • What Halloween candy taught me about fundraising

    I like candy. That’s why I like Halloween — the only reason, come to think of it. The other day, I was “sampling” the candy we’ve bought to give the kids who come to the door (we can’t give away candy I don’t personally endorse, can we?). I ate a couple of Tootsie Fruit Rolls.…

  • How to make your subject lines sing

    Your best emails don’t accomplish a thing if they don’t have effective subject lines. That’s where you should spend a big chunk of your time. Here are some things to focus on, from the Bloomerang blog, at 6 Considerations For Fundraising Appeal Email Subject Lines: The law (the CAN-SPAM act makes it clear you can’t…

  • Webinar: How to build a great nonprofit website that raises money

    Here’s a webinar you don’t want to miss: The Fundraiser’s Guide To A Great Website. It’s free. Presented by the great Sean Triner (I’ll be there too.) 90 minutes. No matter where in the world you are, you can attend at a decent time. (See the dates and times below.) Easy tips to transform your…

  • 7 things that might be killing your donation forms

    Is your website failing to get donations? Chances are, the main problem is your landing pages. Here’s some help finding and fixing the problems, from npEngage, at 7 Most Costly Sins of Donation Forms: No mobile version Not accessible to those with reduced vision Requiring a login Too many fields on the form Too many…

  • 5 more ways to focus on your donors

    It’s easy to say you’re donor-focused. But what exactly does it mean in your day-to-day life? Here’s good advice from the GuideStar Blog on ways you can reap the rewards of focusing on donors, at 5 Ways Every Nonprofit Can Be Donor-Centric: Thank Every First-Time Donor Three Ways (those three ways are 1. a personalized…

  • Whose donors? Whose charity?

    Your donors are not your donors — as in, an asset you own or control. But your organization is their charity — something they use to accomplish their goals. Keep this distinction in mind, and your fundraising will be a lot better.

  • The amazing facts con — how it snares fundraisers

    Have you sat through a presentation from this guy? He says we need to move a big chunk of budget away from direct mail or some other boring channel and into mobile payment systems. Why? Because two-thirds of Kenyans now use mobile phones to pay for pretty much everything they buy. And a quarter of…

  • Video: How to be SURE about your fundraising

    Check out my recent talk on Movie Mondays. It’s less than four minutes long, and it’ll help you write effective fundraising messages: (Or watch it here.) S.U.R.E.? It’s an acronym: Simple Urgent Repetitive Emotional This material is taken from my new book, How to Turn Your Words into Money: The Master Fundraiser’s Guide to Persuasive…

  • Specific ways to make your fundraising donor-focused

    Everyone talks about being donor-focused. Talk is cheap. If you want to reap the rewards of focusing on the donor, you have to actually do it. Here are some ways to do that, from Fired-Up Fundraising, at How to Create a Donor-Centered Appeal Letter by Writing With Love: Avoid “org speak.” (Talk to the donor…

  • Planned giving is not about death and taxes

    Encouraging donors to make planned gifts is a high-stakes, super-important part of your job as a fundraiser. A vanishingly small number of your donors are going to take you up on it, and in most cases you won’t see a dollar for many years — but those donors are critical to your success. Are you…