Listen to an excerpt from the new book, How to Turn Your Words into Money: The Master Fundraiser’s Guide to Persuasive Writing by Jeff Brooks, reading the chapter titled “The Evil Cousin of Fundraising.”
Learn about the all-too-common practice of fundcrushing — using large numbers and overwhelming facts as the means for coaxing donors into giving. The truth is, it rarely works.
Find out what to do instead of fundcrushing that will motivate donors to give. (It’s not that difficult!)
How to Turn Your Words into Money: The Master Fundraiser’s Guide to Persuasive Writing, is available at:
- Amazon
- The publisher (best bet if you’re ordering in bulk)
To listen, click here to download the audio file or visit the Fundraising Is Beautiful page here, where you’ll find several listening and subscription options.
Or subscribe with iTunes: 
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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