So simple. But so true! When you put anyone else (and most importantly yourself) first you immediately start to fail at fundraising. When asking people to part with their hard-earned cash you need to make sure that they feel the gratitude they deserve (and some!). Don’t make them part of the story – make them the hero of the story!
So simple. But so true! When you put anyone else (and most importantly yourself) first you immediately start to fail at fundraising. When asking people to part with their hard-earned cash you need to make sure that they feel the gratitude they deserve (and some!). Don’t make them part of the story – make them the hero of the story!
The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.
The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.
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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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