Whose donors? Whose charity?

Your donors are not your donors — as in, an asset you own or control.

But your organization is their charity — something they use to accomplish their goals.

Keep this distinction in mind, and your fundraising will be a lot better.


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2 responses to “Whose donors? Whose charity?”

  1. Spot on, Jeff! This echoes something I wrote some time ago: your donors don’t belong to you, you belong to your donors.

  2. Spot on, Jeff! This echoes something I wrote some time ago: your donors don’t belong to you, you belong to your donors.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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