Win the year-end fundraising game

We’re in it: The last quarter of the year. For most of us, this is when the real fundraising action happens. Have a good last quarter, and you have a good year.

Here are some tips on making your year-end fundraising strong, from npEngage: The 5 Rules for Supercharged Year-End Fundraising


  1. Make Sure Your Message is Consistent
  2. Be Mission-Focused, Not Gimmicky
  3. Make Multichannel Asks
  4. Cultivate Year Round in Each of those Channels
  5. Run Year-End Giving Like a Campaign

The end of the year comes just once a year! Good luck!


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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