Get ready for the biggest online giving day of 2015 (it’s not Giving Tuesday)

Are you ready for the biggest online giving day of the year? It’s December 31. You can’t afford to let it slide!

Here’s some help from Techsoup on how to get ready, at 7 Steps to Get Ready for Year-End Online Giving:


  1. Plan Ahead for Messaging
  2. Think Multichannel
  3. Craft Your Year-end Message
  4. Prepare Your Website
  5. Go Mobile with Email
  6. Make It Social
  7. Measure Everything You Can

The days of taking the week between Christmas and New Year are over for most fundraisers. But even more important, now is the time to get ready for that crazy surge of online giving!


Comments

2 responses to “Get ready for the biggest online giving day of 2015 (it’s not Giving Tuesday)”

  1. Love the point that the biggest giving day of the year is not #GivingTuesday. It confounds me that so many organizations (particularly schools) give their staff the last two weeks of the year off. What a lot of money being left on the table!
    I happen to have posted my own article today on what you can do in the last 7 weeks of the year to maximize your year-end giving. In case anyone wants to read it, it’s http://www.clairification.com/2015/11/09/7-more-weeks-are-you-ready-for-year-end-fundraising/.
    Always love your take on things Jeff!

  2. Love the point that the biggest giving day of the year is not #GivingTuesday. It confounds me that so many organizations (particularly schools) give their staff the last two weeks of the year off. What a lot of money being left on the table!
    I happen to have posted my own article today on what you can do in the last 7 weeks of the year to maximize your year-end giving. In case anyone wants to read it, it’s http://www.clairification.com/2015/11/09/7-more-weeks-are-you-ready-for-year-end-fundraising/.
    Always love your take on things Jeff!

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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