Podcast: The 7 deadly sins of nonprofit storytelling

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Here are seven common storytelling sins that make your story ineffective:


  1. It’s about you, not your donor.
  2. It doesn’t have conflict.
  3. The problem is too big.
  4. It’s a story about success, not need.
  5. It’s over-written.
  6. It’s too hard to read.
  7. It’s aimed at the wrong audience.

This podcast is a preview of the presentation we’ll be making at the Nonprofit Storytelling Conference, November 12-13 in Seattle. Seats are filling up fast, but there may still be room for you!

To listen, click here to download the audio file or visit the Fundraising Is Beautiful page here, where you’ll find several listening and subscription options.

Or subscribe with iTunes:


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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