Podcast: The secrets of successful disaster fundraising

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Hurricane-patricia

Recorded on Friday afternoon, October 23, 2015. Hurricane Patricia was barrelling toward the coast of Mexico, and we didn’t yet know if it was going to be a humanitarian disaster or not. (Thankfully, it wasn’t.)

Some disasters give us advance warning. Others, like earthquakes, don’t. Some disasters get the attention of the whole world. Others are only noted by a local area (like unusually cold weather) or even a neighborhood (the local school burns down).

In this podcast, we look at ways you can be relevant and useful with disaster fundraising. When to do it, when not to, and how you approach a disaster so your donors are moved to help.

To listen, click here to download the audio file or visit the Fundraising Is Beautiful page here, where you’ll find several listening and subscription options.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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