Your fundraising silver bullet is already here

Everyone wants to find a silver bullet, a new idea that will make their fundraising magically better.

The thought of one Big Idea that changes everything has a seductive power. And there’s a steady stream of consultants and agencies that claim to have one to sell you.

But that’s not what you need, according to Get Fully Funded, at Why you don’t need a new nonprofit fundraising idea. Here’s what you need instead:

• A better approach to the ideas you already have.
• More follow through.
  
• Fresh inspiration.
  

Almost every time I start working with a nonprofit organization, I discover a Pretty Big Idea hiding in plain sight: Something amazing they do that could really lift their fundraising results to a higher level. Some powerful fundraising offer that hadn’t quite worked because they hadn’t emphasized the element that donors loved.

You can easily miss those things — and almost everyone does — until you look at yourself through donor eyes.

You don’t need a silver bullet. You probably already have one. Probably more than one. It’s your job to take the time and effort to find them.