Critics rave over new fundraising book

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While you participate in the mindless feeding frenzy of Cyber Monday, don’t miss this chance to redeem the day by ordering a new book that will transform your fundraising life: How to Turn Your Words into Money: The Master Fundraiser’s Guide to Persuasive Writing.

But don’t take my word for it. Listen to what fundraising leaders around the world are saying about the book:

Nancy Schwartz:

Jeff’s counterintuitive counsel of what to do and what NOT will guide you to create masterful messages for today’s campaign and every email, direct mail letter and conversation you craft going forward. Total win, with laughs. Nothing better!

John Haydon:

It’s got practical tips and advice for every nonprofit marketer or fundraiser, with lots of examples. Jeff is a master at storytelling, which makes the book hard to put down. Bonus: It’s only 180 pages!

Pamela Grow:

I can guarantee that there’s no way you won’t be better at it than you were before, whether you started out as a beginner or a more seasoned player. Jeff … brings personal experience and stories to the table, along with humor and candor. If you’re genuinely interested in learning how to write better fundraising content, How to Turn Your Words Into Money is one book you can’t afford to miss.

Ruffalo Noel Levitz:

… a must-read for all fundraisers.

Roger Craver:

Give yourself an early holiday gift and take two minutes right now to order How To Turn Your Words Into Money. It’s a gift that will keep on giving to you and your organization for years to come.

Marion Conway ( 2015 Wishlist of Books for Nonprofit Folk)

I have never had such a highly recommended book on this list.

Howard Lake:

… clear and easy-to-understand guidance on how to write effectively as a fundraiser.

Tom Ahern:

I read this new book on one 4-hour airplane ride. I’ve read dozens of books on how to write fundraising materials. I believe this is the best one yet: practical, fast, crammed full of good and bad practices.

Rory Green:

… the trade secrets inside are going to allow you to raise more money than you even thought possible. This book is an excellent investment in yourself! Buy it today. Seriously.

Andrew Rogers:

Jeff takes the guesswork out of writing by explaining how to tell a story effectively, how to build a compelling offer, even what to do when a problem feels too big to solve. Along the way, you’ll learn why fundraisers write in that style that makes English teachers cringe, why humor and symbolism almost never work, and how to defend your work to your director, board, or client.

How to Turn Your Words into Money: The Master Fundraiser’s Guide to Persuasive Writing, is available at:


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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