Here’s how to cut donor attrition in half

Other than it’s the right way to behave when someone does something for you, is thanking donors the right thing to do?

Here’s an answer to that question from the Ruffalo Noel Levitz blog, at Are thank you calls worth the effort? Here’s the skinny.

They did a large-scale study of making thank-you calls to donors to higher-ed phonathons.

The short version of their findings:

Donors who are thanked are 51% more likely to pledge again in the following year.

Any questions?


Comments

4 responses to “Here’s how to cut donor attrition in half”

  1. I’d love to see the PBS pledge drives turned into PBS thank you drives.

  2. I’d love to see the PBS pledge drives turned into PBS thank you drives.

  3. I looked at the Ruffalo Noel Levitz blog post and can’t figure out where the 51% increase comes from. None of the bar graphs seem to indicate such a return. I’m not usually math-challenged. Am I missing something? Thanks for the help!

  4. I looked at the Ruffalo Noel Levitz blog post and can’t figure out where the 51% increase comes from. None of the bar graphs seem to indicate such a return. I’m not usually math-challenged. Am I missing something? Thanks for the help!

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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